Sylvain Gautier emerges from the Apple store in Paris at 8:03 a.m. local time Friday after becoming the first in France to buy an iPhone 5S, Apple's new flagship smartphone.
(Credit: Stephen Shankland/CNET)
Apple’s iPhone 5S is playing hard to get for those who want the new gold color option.
The initial supply of the phone, which went on sale online just after midnight in the US, slipped to a ship date of 7 to 10 days within 10 minutes, and to October in less than a half-hour. That happened with all three varieties of the phone, with 16GB, 32GB, and 64GB of storage space.
The situation matches what buyers in the UK, France, and Germany experienced. After an initial rush, Apple’s online store pushed back gold iPhone 5S ship dates to 7 to 10 days, then to October a few hours later.
Supplies of silver and space gray iPhone 5S devices held up better. At 2:45 a.m. PT, the Apple store still had enough stock for a ship date of less than 3 days. At 1 a.m. in Germany, France, and the UK, those models had ship date of 7 to 10 days. By 2:45 a.m. PT, though, all three colors had slipped to October in the European countries.
Later in the day, the existing stock of silver and gray iPhone 5S models started selling out, too, in the United States. By 4 a.m. PT, ship dates from 7 to 10 days arrived for some 16GB, 32GB, and 64GB models on AT&T and Verizon.
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