Hasta La Gadget!

We’re actually sort of surprised that this hasn’t happened earlier, but TiVo and Google announced a data-sharing partnership today that’ll give the Google TV team access to TiVo’s second-by-second viewing data — anonymized, of course. That means advertisers who buy their TV ads through Google will only have to pay for the ads that customers actually watch — a system the networks obviously aren’t so keen on, but which makes total sense given Google’s pay-per-impression online advertising model. Google’s already processing a billion remote clicks a day as part of a similar deal it’s had with Dish Network since April, so the new TiVo data should just help Mountain View inch its claws even deeper into our everyday lives. Happy future.

Google and TiVo partner to analyze viewer data, sell ads, get filthy rich originally appeared on Engadget on Tue, 24 Nov 2009 19:01:00 EST. Please see our terms for use of feeds.

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