Google Bumbled Spotify Acquisition – Report

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According to a recent report, Google was seriously considering a purchase of European music streaming service Spotify, but ultimately got gunked up by its own inner-workings. The company was ultimately doomed by its lack of a a clear, central plan.

Three Google departments were apparently working to control the service post-acquisition. The company ultimately dropped its bid, due to the lack of focus. The company is built to have departments be self-driven, rather than requiring everyone to answer to the same chain of command.

That model lets the company be generally more nimble, but on occasion it results in a company-wide traffic jam–that happened to be case with such an in-demand product at Spotify. The most high profile recent example is Chrome, a pet project of founders Larry Page and Sergey Brin, despite the wishes of the company’s CEO, Eric Schmidt.

While Google is certainly patting itself on the back for the launch of the service, there’s been a good deal of talk lately of redundancy between Chrome and the company’s own scalable mobile operating system, Android. 

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