Google Penguin 2.0, Why’d You Turn My White Hat Black?

Google Penguin 2.0, Why'd You Turn My White Hat Black?Google’s algorithms have hopscotched their way across the Internet for
years, always trying to keep one step ahead of those so-called Black Hat
SEO mavericks. Those are the digital CSI technicians whose forensics
are used to investigate the crime scene of websites whose Page Ranks
(PR) have taken a a brutal beating. This occurs usually after a Google
algo shift, the likes of a Panda or Penguin update.

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