Nobody likes seeing ads but they’re hard to avoid with free-to-use services. If you weren’t satisfied with being bombarded by ads while surfing the web or watching videos on YouTube, rejoice, because soon you may see ads in the Google Play Store as well. Not just any ads, mind you, Google is testing video ads in the Play Store. Google has confirmed today that it’s testing a new ads format for the Play Store.
The images that Google has provided today suggest that these video ads in Google Play won’t autoplay, which is the least that it can do to ensure a bearable user experience with video ads. Just imagine, though, being taken by surprise by an autoplaying video ad as you’re scrolling through the Play Store for new apps.
It’s not like you don’t already encounter ads in the Play Store. They pop up in the search results and in the Home feed occassionally, Google says that ads in the Play Store have resulted in more than 10 billion app installs for developers.
Google is also experimenting with rewarded ads which will allow users to watch an extra clip to earn in-game incentives such as credits or power-ups. It’s going to let developers place rewarded ads in the Play Store as well during this test. Whether or not it will widely roll out this new ad format depends on the feedback Google gets.
Google Play Store Video Ads Test Begins , original content from Ubergizmo. Read our Copyrights and terms of use.
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