The Hasselblad H5D-50c will move the medium-format camera maker from CCD image sensor technology to CMOS technology.
(Credit: Hassselblad)
Instead of going for more pixels, medium-format digital camera maker Hasselblad is going for better ones.
Over the last decade, much of the camera world has switched image sensors from the older CCD (charge-coupled device) technology to CMOS (complementary metal oxide semiconductor), the same manufacturing process used to build conventional microprocessors. Now the high-end digital camera maker is making the same shift — something its primary rival, Phase One, has so far chosen not to do.
Hasselblad is planning a new flagship camera, its H5D-50c, that aside from the sensor looks like its existing 50-megapixel H5D-50. The company hasn’t said when it’ll ship or how much it’ll cost, but promises to release further details in March. A debut at the Photokina show in September wouldn’t be a big surprise.
A CMOS sensor will mean the camera can take more frames per second, since data can be slurped off the sensor faster; let photographers shoot longer exposures; and perhaps most important, will work better at high ISO sensitivity settings, the company said Tuesday. And image quality won’t be sacrificed, it promised — an essential assurance given that very high image quality is the main reason pros put up with medium format’s bulk and expense.
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