Healthy Snacks For Kids? Blended Fruit Pouches Aren’t ‘As Perfect As They Seem’

Written by Melinda Wenner Moyer for Slate

My husband and I have a rule that we never, ever break when we leave the house with our 2-year-old: Bring. Loads Of. Snacks. I don’t care if he has just polished off four chicken fingers and a bowl of yogurt — chances are, our son will be hungry again within 14 minutes, and I better have something I can hand to him immediately or all kinds of screamy hell will ensue.

Recently, I — and apparently a lot of other parents, too — have stumbled across a seemingly brilliant solution to this problem: spouted, blended fruit and vegetable pouches. (The annual revenue of Plum Organics, one of the first companies to sell these products, grew from $200,000 in 2008 to $39 million in 2011, according to Forbes.) Parents everywhere — including all-organic, anti-processed-food types — are raising tots who have plastic pouches growing out of their mouths, and can you blame them? The snacks are convenient; they’re virtually spill-free; they’re ubiquitous (on sale at Starbucks!); and they’re pure blended fruit and vegetables, so we can feel good about giving them to our kids.

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