Dozens of advertisers have pulled their content from “The O’Reilly Factor” following revelations that several women have accused host Bill O’Reilly of sexual harassment.
Since Monday night, around 30 companies that advertise with Fox News have announced they’re splitting from the show ― a response to a bombshell New York Times report indicating that O’Reilly and Fox News have paid around $13 million in settlements to address complaints brought by five of his former female colleagues.
Fox News said in a statement Tuesday that it values its ad partners and is “working with them to address their current concerns about the O’Reilly Factor. At this time, the ad buys of those clients have been re-expressed into other [Fox News Channel] programs.”
Fox News did not immediately respond to a question about whether any companies have pulled ads from the network entirely.
Mercedes-Benz
Mercedes-Benz was the first company to pull advertising from the show.
“The allegations are disturbing and, given the importance of women in every aspect of our business, we don’t feel this is a good environment in which to advertise our products right now,” Mercedes-Benz spokeswoman Donna Boland told CNN, which first reported the company’s decision, on Monday.
Hyundai
Hyundai announced its decision to pull advertising shortly after Mercedes-Benz did on Monday night.
“We had upcoming advertising spots on the show but are reallocating them due to the recent and disturbing allegations,” a Hyundai spokesman said. “As a company we seek to partner with companies and programming that share our values of inclusion and diversity.”
Lexus
“We take our duties as a responsible advertiser seriously and have been closely monitoring the situation involving ‘The O’Reilly Factor,’” the company told The Huffington Post in a statement on Tuesday. “In response, we have asked our media-buying partners to move all Lexus ad inventory out of the program.”
BMW
BMW confirmed with several media outlets on Tuesday that it was pulling ads from the show.
Mitsubishi Motors
Mitsubishi Motors, one of five automakers to pull ads from the show, confirmed its decision with CNN Money late Tuesday afternoon.
“We will continue to monitor this situation as we assess our long-term strategy,” a spokesperson said.
Coldwell Banker
Real estate franchise Coldwell Banker tweeted Tuesday night that it was pulling its ads, adding that it “disappointed” to see one run on the show.
Credit Karma
Credit Karma spokesman Rick Chen confirmed with HuffPost on Tuesday that it had pulled ads: “In light of the recent concerning allegations, we will not be advertising on this show and have asked for our ads to be removed.”
LegalZoom
LegalZoom, a legal document services company whose ads ran on “The O’Reilly Factor” on Tuesday night, told HuffPost on Wednesday that it was pulling its commercials.
“The O’Reilly Factor was not part of our intentional media programming and we have pulled all ads from this show,” a statement from the company read.
Ancestry.com
Ancestry.com, another company whose ads ran on Tuesday night’s episode of the show, tweeted Tuesday night that it was working to remove them.
Sanofi Consumer Healthcare
Health products company Sanofi Consumer Healthcare told BuzzFeed on Tuesday it had removed ads from O’Reilly’s show.
“The controversy around The O’Reilly Factor program and allegations made against Bill O’Reilly are matters that we take seriously and will continue to monitor,” a spokesperson said, adding that the company does “not endorse the behavior or opinions of program hosts or the content.”
Constant Contact
Marketing company Constant Contact confirmed to CNN Money on Tuesday that it was pulling ads, but noted it would continue to run on the program through that evening.
“Based on the recent allegations and our strong commitment to inclusion, respect and tolerance in the workplace, we have decided to pull Constant Contact’s ads from The O’Reilly Factor,” the spokeswoman said.
Pacific Life
Insurance company Pacific Life, which had ads run on Tuesday night’s episode, said Wednesday morning that it was no longer an advertiser on the show.
UNTUCKit
“As a company in which more than two-thirds of our employees are women, we take sexual harassment claims very seriously,” Aaron Sanandres, CEO of the men’s clothing retailer, told The Washington Post on Tuesday. “In light of the disturbing allegations, we instructed our media buyer this morning to reallocate our ad dollars to other shows effective immediately.”
Allstate
“Inclusivity and support for women are important Allstate values,” the company said in a statement. “We are concerned about the issues surrounding the program and we have suspended our advertising.”
H&R Block
Tax assistance company H&R Block announced its decision Wednesday morning.
The Wonderful Company
The maker of POM Wonderful juice and FIJI Water told BuzzFeed it has “no ad inventory moving forward” and that it is “committed to a respectful and inclusive workplace environment and insist upon the same from our business partners.”
Old Dominion Freight Line
Freight transportation company ODFL, another company that ran ads Tuesday night, tweeted Wednesday morning that it would now pull ads.
GlaxoSmithKline
Pharmaceutical company GSK confirmed with several media outlets that it is temporarily pulling ads while it reviews the situation.
“We are continually reviewing our advertising to ensure it is conducted in a responsible manner aligned with our values,” a spokeswoman said. “We have temporarily put a hold on spots running on ‘The O’Reilly Factor’ while we assess this situation.”
BambooHR
The human resources software company confirmed Wednesday that it was pulling commercials from the show.
T.Rowe Price
The investment company confirmed with several media outlets Tuesday afternoon that it would no longer run ads on “The O’Reilly Factor.”
Advil
Pain relief drug Advil, which is owned by consumer products company Pfizer, announced its decision Wednesday morning.
The Society for Human Resource Management
The SHRM, a membership association for human resources workers, confirmed its decision Tuesday afternoon.
Bayer
“Based on the serious nature of these allegations, we have made the decision to suspend all advertising on the program in question,” a spokesperson for Bayer, a German pharmaceuticals company, told CNN Money. “This suspension has been requested immediately and will be handled as expeditiously as possible. We have been informed, however, that programming changes may not become effective immediately.”
Wayfair
Online retailer Wayfair confirmed with several outlets on Tuesday that it was pulling ads in light of the sexual harassment allegations.
Jenny Craig, Inc.
After refusing on Tuesday to comment on its advertising strategy, weight loss company Jenny Craig said Wednesday that it would indeed pull its ads.
Ainsworth Pet Nutrition
The pet food company announced its decision to pull ads on Tuesday.
Visionworks
Eye car center Visionworks released a statement Wednesday confirming its decision to pull ads in response to allegations against O’Reilly.
Amica
The insurance company announced its decision on Wednesday.
TrueCar
Auto pricing site TrueCar said Tuesday it was reallocating ads slated for “The O’Reilly Factor” to other shows.
Proudly Propane
This company ran ads during the show Tuesday night, but said Wednesday that it had received complaints and would stop airing commercials during O’Reilly’s time slot.
Carfax
Carfax, a site for researching a vehicle’s history, called the O’Reilly controversy a “distraction from [its] mission” when it announced on Wednesday that it was pulling ads from the program.
GoodRx
The prescription drug coupon company said Wednesday that it is in the process of pulling ads from the show.
WeatherTech
After its ads ran on the show Tuesday night, the car accessory company replied to several complaints on Twitter stating that it is “already working on adjusting [its] advertising schedule.”
The company did not immediately respond to a request to clarify whether it is pulling ads from the show.
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