Jul 05
Hostess will begin freezing some of its Twinkies before shipping them when it re-releases the highly-anticipated pastries this month, the company confirmed to The Huffington Post on Friday.
In an emailed statement, Hostess spokeswoman Hannah Arnold said that the decision was made after a small percentage of the company’s retail customers explicitly requested frozen versions of the treat, which will allow companies to “date the product for freshness,” while providing “flexibility in filling their shelves.”
Any retail customer will still be able to request non-frozen Twinkies, and the company maintains freezing Twinkies will have “no impact on the quality or taste” of the product.
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