It’s been 2 months in the making, so we’re very proud to announce our exclusive collaboration report with our friends at Antenna-Japan entitled “Japan’s New Normal”.
Featuring nearly 100 street level interviews with Japanese consumers we delved into the effects the events 3.11 have had on the populace. Analytical insight provided by Antenna uncovered exactly what is affecting purchasing decisions in post disaster Japan, allowing CScout Japan to then look at how brands and industries are adapting, and present opportunities for innovation.
Even in this short space of time since the disasters we found a number of examples where brands have started to answer the new public concerns in creative and cutting-edge ways. The whole report covers a wide range of industries, from consumer to luxury, providing eye opening results and examples of how brands are responding. Breaking down the chalenges and subsequent opportunities we present to you a tool which, we hope, will help businesses and brands working in and out of Japan understand the situation, and more importantly how they can react in Japan’s New Normal..
Take a look at our full overview, and we look forward to hearing from you.
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