How Jeff Bezos Made Amazon Everyone’s Everything All of the Time

How Jeff Bezos Made Amazon Everyone's Everything All of the Time

Amazon CEO Jeff Bezos is probably the defining salesman of our time. But in a sit-down with a small group of journalists yesterday that was ostensibly about new Kindle hardware, it became more clear than ever that his company’s success has come not from any individual product line, but from one impossibly ambitious strategy: Be everywhere, do everything. It’s insane. It’s working.

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