While some consumer notebooks attempt to attract the eye, Lenovo’s business-oriented ThinkPads take a more austere, simple approach.
But in all notebooks, there’s some serious design decisions made under the radar, that consumers and other customers don’t necessarily see. In a blog post, David Hill, Lenovo’s vice president of corporate identity and design, explained the evolution of one decision: a revision of the keyboard layout in the new T400s.
Hill and Lenovo installed keyboard loggers (with permission) in a dozen or so keyboards within Lenovo, to gain a better understanding of what users hit what keys, and with what frequency. (Hill notes that one unscientific way to understand this is to simply look at your keyboard at an angle — the most frequently-used keys will be polished, whereas others, such as the ‘~’, or tilde key, appear rougher.)
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