How Steve Jobs’ Passion Shaped Pixar Into an Oscar-Winning Studio

How Steve Jobs' Passion Shaped Pixar Into an Oscar-Winning Studio

While Apple was Steve Jobs’ first professional love, the Pixar animation studio that he helped foster was far more than a mere pet project. As Pixar President Ed Catmull explains in his upcoming book, Creativity Inc, Jobs’ involvement with the studio proved a revolutionary experience for both parties. Here’s a brief look at the Steve Jobs most people never got to see.

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