Apr 02
Hyundai to Give Free Apple iPad to 2011 Equus Owners
Posted in: Apple, apple ipad, ipad, Today's Chili
Hyundai has unveiled the 2011 Hyundai Equus, a large, rear-drive luxury sedan aimed at the Mercedes S-Class and Lexus LS, according to the New York Times.
That’s not the purpose of this post, though. It appears Hyundai, in lieu of having an established status brand, has come up with some innovative ways to pamper Equus customers who will be expected to spend between $50,000 to $60,000 on the car.
For scheduled maintenance, Hyundai dealers will pick up Equus models from owner’s homes, leave a loaner car, and then return the Equus after service, the report said. In addition, instead of the usual 300-page owners manual, buyers will receive a virtual owners manual on an Apple iPad that they can also use to schedule service appointments and operate other apps.
“Nobody wants to go to the dealership, not even a Lexus or BMW dealer,” John Krafcik, Hyundai’s CEO in North America, said in the report.
Post a Comment