Inside Jony Ive’s Extraordinary (and Very Expensive) Sotheby’s Auction

Inside Jony Ive's Extraordinary (and Very Expensive) Sotheby's Auction

Jony Ive creates objects that end up in the hands of hundreds of millions of people. But for his latest trick—a RED charity auction at Sotheby’s tomorrow afternoon—he and designer Marc Newson are offering up something else: The one-of-a-kind.

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