Its no secret that Instagram has been building up its ads platform, after all, Facebook would want to see it generating revenue on its own. While it has been quite a few months since the company started pushing ads, even if just on a trial basis, into users’ feeds, Instagram may just have inked its first major advertising contract. The folks at Ad Age report, citing people familiar with the matter, that Instagram has established an year-long commitment with Omnicom under which the latter would pay up to $100 million for ads that run on the popular photo and video sharing service.
Instagram May Have Struck $100 Million Ads Deal original content from Ubergizmo.
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