Intel Moves on from Yahoo Widget Partnership with Google TV
Posted in: Google, intel, Today's Chili, YahooIn 2008, Intel partnered with a search engine provider, staking a claim
in the world of Internet-connected TVs. No, it obviously wasn’t Google,
but Yahoo, and the first
“widget” TVs.
Intel’s representative at the time was Eric
Kim, senior vice president and
general manager of Intel’s Digital Home Group. On Thursday, I ran into
Kim again at the Logitech suite, where the company was showing off its Google TV
companion device behind closed doors.
Kim received a
demonstration of the Google TV technology just before I did. His reaction? “Very
innovative.”
Given Intel’s previous partnership with Yahoo, why
was Intel backing rival Google? According to Kim, the first Yahoo
devices were “simple types of applications,” lacking the interactivity
of the full Web. The Google TV technology “doesn’t need selling,” he
said, calling it the “right place to be” for Intel.
Intel continues to partner with Yahoo on its Connected TV initiative, and will continue to support it, he said.
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