Ultrabook Share of $700+ Windows Notebooks (NPD Group)
When Intel introduced the Ultrabook brand and accompanying rules and guidelines, many were skeptical and talked about it being a marketing “gimmick”. Data shows that they could not have been more wrong. First of all, although relatively modest in terms of overall volume, the Ultrabook products are really important because they generate higher profits and that’s what keeps PC makers going.
NPD, a research company, says that Ultrabooks now represent 11% of all $700+ Windows laptops. The $700+ category has grown by a modest 3%, and the $900+ category has grown by 39% year-over-year. This is no small feat, nor it is small (dollar) numbers. Some interesting lessons can be learned from this: (more…)
By Ubergizmo. Related articles: Intel plans to standardize Ultrabook battery cell design, Gigabyte U2442V and U2442N Ultrabooks – Hands-on,
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