Old people are stupid. At least, that’s what internet radio makers Myine tell us. In fact, so proud is Myine of this “fact” that it touts it on the front page of its site: “Older folks like tech toys, too.” To this end, Myine has made the Ira, an internet radio so simple that even an old, stupid idiot can use it. The Ira even has an old-person name.
In fact, so simple is the Ira that it apparently needs no instructions. The site is empty of any kind of technical information. We guess that the kind of moron who would buy it is the kind of moron who probably couldn’t work out how to get to a website and read it anyway.
What we do know is that, unless the buyer has a younger, more techy friend, the Ira will likely sit in a box, unused. Take a look at the graphic below to see how “easy” it is to set up. First, you need internet. Next in line, a modem. Then a Wi-Fi router, followed by, at last, the Ira itself. After that you should hook up the Ira, somehow adding the complicated, difficult password (or perhaps not — the stupid buyer probably has an open access point, right?)
Finally, you’ll need to hook up some speakers, a stereo or a “boombox” to actually listen. That’s five elements in the chain, too much, clearly, for anyone over 40 to understand.
The Ira also ships in a box full of doodads — adapters, power supplies, cables and remotes. So simple! How much for this box of tricks? A mere $150, or – as we prefer to say – just $150 more than the radio you already have on your computer. Because you, stupid as you are, granddad, have a computer. Otherwise, why on earth would you have the internet at home?
Product page [Myine]
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