iPad Ad Shows Possible E-Book Prices, Document Storage

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The debut of the iPad television commercial was a surprise during last night’s Oscars, and so were some of the clues revealed inside the ad.

Specifically, one shot (above) showed the possible price range of iPad e-books, and another (below) revealed where documents will be stored in Apple’s software.

The iPad commercial showed the True Compass: A Memoir novel for $14.99, the novel I, Alex Cross for $12.99, and Three Cups of Tea: One Man’s Journey to Change the World… One Child at a Time for $7.99.

By way of comparison, those same titles cost $19.25, $9.99 and $7.19, respectively, for the Amazon Kindle.

As for documents, the ad shows that the iPad keeps documents inside a folder marked “My Documents” inside the iWork app — the same folder name for the documents folder on a Mac. That’s nothing mindblowing, but we weren’t aware of the nomenclature prior to the ad.

We’ve put in a query to Apple’s public relations to ask whether the details shown in the ad are accurate. We’d assume they are, because the numbers look realistic. (And if they turn out not to be true, we can expect some fussy consumers to file a complaint with the FTC.)

A hat tip to 9 to 5 Mac’s Seth Weintraub for being the first to spot these clues.

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