Energy efficient, thin, bright. These three qualities 
perfectly describe a woman I know, and no, I’m not trying to get any brownie points here. But it’s not a mistake that makers of television sets are also eager to embody such a description for their improved designs. Simply, a set that is well-put together rises above the crowd.
But thinness only? That usually matters only to the eye of the beholder.
At CES this week, we’ll see plenty of manufacturers trying to reach ever thinner levels, while daring discriminating techies like us to find a loss in visual quality.
JVC will preview, in a private event outside the show floor, what it is calling the ‘world’s lightest 32-inch LCD TV’ at only .28 inches (or about 7mm). According to the company, designers managed to build this small set by offloading many of the heavy duty components to a separate box and by building a new optical back light system.
Apparently, JVC designers created one of the thinnest LED back lights out there and placed it behind the LCD panel for a more efficient application and quality contrasts. Other TVs use thicker LED modules with fluorescent lights. By focusing on the LEDs, the set is physically smaller and uses less harmful materials.
As for the cool-looking swirl that serves as the base of the set, we don’t know what it is made out of but it certainly lends it a futuristic air.
But Samsung is apparently willing to battle JVC for the thinnest LCD TV at the show. Early reports say that the Koran giant will show a 6.5mm-thick LCD, also using the same type of back light technology,
Both of these would beat Philips’ 8mm LCD prototype that was shown earlier this year. Still, none of these will likely beat the OLEDs that are in store for the show.
As we’ve noted before, the physical construction of OLEDs allows them to be thinner than any other display as well as more colorful. Since each pixel makes its own light, there’s no need for extra bulk. Both Samsung and Sony are expected to show larger OLEDs at CES, between 18-inches and 37-inches.
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