Hasta La Gadget!

Celebrity-designed or endorsed products and giveaways continue to show up in big promotions in Japan. This time, gum giant Lotte is running a promotion with the still-popular boy band sextet KAT-TUN to give away 6,000 KAT-TUN “selected” cases for Lotte Plus-X gum.

Buyers of the gum can enter the “Lotte Lottery” by using the code inside the wrapper online or by mobile phone, and play the accompanying mini-game for points.

The cases themselves are interesting in that they aren’t overtly branded and are rather fashionable considering that young women are already paying for similar blinged-out cases for mints and other small items. Of course, Kat-Tun’s real roll in the design/choosing of these items is up in the air, but isn’t it just a *tad* more realistic than believing that Paris Hilton or Avril Lavine designed entire lines of clothes and accessories?

Trend Potential
Japan’s celebrity-designed products are unique, and are going by a model that behaves differently from the typical “pop star fashion line” or perfume. Read the full version of this Macro Trend with multiple global examples in our Trendpool database.