Updating your Facebook status and tweeting your thoughts might have seemed somewhat novel when it was first introduced, but given how some people command a pretty impressive following on their Facebook or Twitter accounts and the reputation that they hold, a negative tweet or Facebook update on a product/service could have some severe repercussions for some companies. On the flipside a positive tweet will do wonders for a company’s PR and that’s what Kelloggs is hoping to do in the UK. The company has launched what they’re calling the world’s first “Tweet Shop” which will also be the front they be using to launch its new Special K Cracker Crisps. (more…)
By Ubergizmo. Related articles: Twitter users could be direct message malware victims, Twitter CEO ignores developers’ anger over recent API changes,
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