I am quite sure that anyone with a mobile device and remotely plays games from time to time would have known about the Candy Crush Saga game, which is annoyingly addictive, making you glance at your watch or clock a whole lot more frequently than you really should just to see whether you have collected enough turns to get another few more tries. King, the developer of Candy Crush Saga, has come under scrutiny in recent times for their controversial trademark application in the U.S. for the word “candy”. Apart from that, they also intend to trademark for the word “saga“, which has led to at least one smaller game company being targeted in the trademark application. King has withdrawn its request to trademark the word “candy” in the U.S., but this does not mean it will give up the trademark that it was awarded for the word “candy” in the EU.
King Pulls Back “Candy” Trademark Attempt original content from Ubergizmo. 
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