Lay’s Potato Chips to Develop Snacks for the Chinese Market

Lay's Potato Chips to Develop Snacks for the Chinese MarketThink globally, eat locally – that’s PepsiCo’s plan for world potato chip domination in a nutshell. The next battleground is China, where plans are afoot to tailor the multinational corporation’s flagship Lay’s potato chip brand to better reflect Chinese tastes.


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