Lenovo Goes Head-to-Head with Apple

This article was written on March 21, 2008 by CyberNet.

Notice any resemblance between the two?

macbook air ad 

linovo

The best part of the whole Lenovo ad for the ThinkPad X300 is the very last sentence, “Everything else is just hot air.” Think they were taking a jab at Apple’s MacBook Air? Of course. An ad on the Lenovo site shows that they’re really trying to point how the ThinkPad X300 excels over the MacBook Air.

Here’s what the ThinkPad X300 Offers:

  • Integrated DVD Drive (not offered on the MacBook Air)
  • User replaceable battery options (not offered on the MacBook Air)
  • 3 USB ports
  • 10 hours of battery life
  • Solid State Drive
  • 13.3″ Widescreen LED backlit display
  • Integrated camera
  • Wired and wireless connectivity options

The MacBook Air is definitely more affordable with prices starting at $1,799, but the ThinkPad X300 offers more features including the Solid State Drive, integrated DVD Drive, and a user replaceable battery and starts at $2,866.50. It is interesting to note that the operating system that comes with the ThinkPad computer is Windows XP Professional and not Vista by default. You can upgrade to Windows Vista Business for free or Windows Vista Ultimate for an additional $63 which sounds like a pretty good deal.

Do you think Lenovo will be able to sell more ThinkPad X300’s than Apple will be able to sell MacBook Air computers? Apple has built a great brand for themselves and they have a great marketing team, but Lenovo is known for their quality machines.

Source: CrunchGear

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