Life As The Voice Of Facebook: How Its ‘Content Strategists’ Are Quietly Shaping Our Entire Digital Lives
Posted in: Today's ChiliWhen Facebook speaks to you, it’s Alicia Dougherty-Wold who’s talking.
Dougherty-Wold oversees Facebook’s content strategists, a team of exacting writers that includes a children’s book author, Fulbright scholar, former advice columnist, and a ghostwriter for the Travelocity gnome. Charged with naming and explaining the social network’s numerous features, Dougherty-Wold’s staff is the voice of Facebook, quietly shaping our digital lives with meticulous word choices that influence how Facebook’s 1 billion users share.
From titling new tools to finessing the micro-copy that instructs users how to tag this or upload that, Dougherty-Wold massages content in ways that “[set] the tone for the site” and “[help] you tell your story and feel comfortable sharing.” Before joining Facebook, Dougherty-Wold worked as a journalist and completed a master’s degree in clinical psychology.
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