Hasta La Gadget!

September 1, 2010–10 A.M. PT

Another major Apple event is upon us, and it’s music to the tech industry’s ears–at least if the invite sent out last week is to be believed. PCMag has sent three of its staffers out to San Francisco to cover the event–editor-in-chief Lance Ulanoff, audio analyst Tim Gideon, and camera analyst PJ Jacobowitz, who will be fighting for elbow space, in order to get the best possible shots of Steve Jobs and whatever it is he’s set to unveil.

Gideon, meanwhile, will be liveblogging the event, with color commentary from Ulanoff and various PCMag staffers, so be sure to bookmark this post.

So, what do we expect from the event?

Well, Apple always likes to tease the content a bit in the invite that it sends out to the press. This year’s note featured an image of an acoustic guitar with an Apple logo-shaped sound hole. The music theme certainly matches Apple’s standard product announcement schedule. The company tends to roll out new iPods in or around September.

There’s also talk of a major Apple TV update (which may or may not be renamed “iTV”), updates to iTunes, and perhaps even a preview of an upcoming version of OS X. You can check out a full list of Apple rumors–from the probable to the not-very-likely–over in our rumor roundup.

Our live blog, meanwhile, is available after the jump.