Livescribe renames Sky smartpen after losing trademark dispute with BSkyB

Livescribe renames Sky smartpen to 'wifi smartpen' after trademark dispute with BSkyB

Livescribe v BSkyB was one of the stranger trademark battles we’ve seen recently, because the two companies operate in such different spheres — one makes smartpens, the other runs TV and internet services. Nevertheless, the English High Court has now ruled in favor of BSkyB, forcing Livescribe to recall all stock bearing the offending three-letter word and to re-baptize its “Sky wifi smartpen” simply as the “wifi smartpen”. Suddenly, the packaging left over from our review of the device just feels so naughty.

Filed under: , ,

Comments

No Responses to “Livescribe renames Sky smartpen after losing trademark dispute with BSkyB”

Post a Comment