Hasta La Gadget!

Louis Vuitton Japan has created an original game for mobile web SNS and game portal site Mobage Town by DeNA. The free game, called Precious Cargo, will have a limited run from June 25th to July 7th. The simple puzzle game features a backdrop of the brand’s iconic monogram. Players try to line up the boxes with matching designs to clear the boxes, score points, and reveal images of Louis Vuitton products. The debut of the game is timed to follow up the opening of the Louis Vuitton “/underground/” concept shop that opened last month in Ikebukuro’s Seibu department store.

Trend Potential
Young potential consumers are given an opportunity to literally play around with the brand’s classic monogram. For many, the Precious Cargo game may be their first interaction with the brand—and Louis Vuitton endeavors to make it a positive and fun one.