While the Lytro’s light-field sensor represents a major advance forward for imaging technologies, it’s mostly been used by early adopters and tech bloggers at this point because the only way to obtain one was through Lytro’s website. Consumers who would’ve otherwise been interested in the camera could not try it before a purchase. On October 9, it will become much easier to both purchase and put your hands on a Lytro: Amazon, Best Buy and Target will carry the light-field camera in the United States. Canada, Hong Kong, and Singapore will recieve retail availability by mid-October.
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