Mac Sales Up, iPod Sales Level Out in Q2

This article was written on April 24, 2008 by CyberNet.

Apple Logo.pngEver since Apple switched to Intel processors, they’ve seen the sales of their Mac computers go up, and up, and up. Part of this is probably due to the fact that former PC users feel comfortable making the “switch” knowing they can run Windows if need be. Apple’s fiscal second quarter just ended, and as the trend has been going lately, sales of Mac computers were up once again. In the official press release from Apple, they outlined just how many computers were sold.

In the 2nd quarter, over 2.2 million Mac computers were sold. To break it down further, notebook sales were up 61% (perhaps part of this increase is because of MacBook Air computers?) and desktops were up 37%. Out of the buyers who purchased a new computer from Apple this quarter, 50% of them were new to Mac which when you think about it, is pretty amazing. While Apple is far, far behind compared to the sales of PC computers, they’re doing a remarkable job gaining new users.

Also interesting are the numbers of iPods and iPhones that were sold. It almost looks as though the market is getting saturated with iPods because the sales for the 2nd quarter really didn’t go anywhere. Around 10.6 million iPods shipped this year in the 2nd quarter compared to 10.5 million in the 2nd quarter last year. About 1.7 million iPhones sold which is down compared to the 2.3 million that were shipped in their 1st fiscal quarter of 2008. One thought here is that iPod sales are flat because more people are investing in iPhones instead?

In all, Apple’s 2nd quarter revenue was around $7.51 billion which is up 43% from their 2nd quarter last year when revenue was $5.26 billion.

For those of you just skimming through, here’s a quick re-cap:

  • 2.2 million Macs shipped in the 2nd quarter
  • 61% of the sales were laptops
  • 37% were desktops
  • 50% of retail buyers are new to Mac

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