British retailer Marks and Spencer has launched what it claims is a world first: a carbon neutral bra.
Part of M&S’ Autograph Leaves collection, the bra has been independently verified by the Carbon Trust Footprinting Certification Company, based on a variety of factors. First, the bras are made at the company’s eco-friendly factory in Sri Lanka, which is powered b renewable energy and new waste-management initiatives.
M&S also purchased the equivalent of 1,440 tonnes of CO2 via a carbon credit project, to help offset the rest of the production and transport.
“The complexity of a bra’s supply chain makes it the ideal product to learn about the practicalities of carbon footprinting, as it contains 21 component parts from 12 different suppliers,” M&S’ Mike Barry said. “We’re already applying the lessons we’ve learned to other product areas and have taken an important step towards our goal of giving every single M&S product a Plan A attribute.”
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