Microsoft Kills SideWinder Gaming Brand

SideWinder Gaming Peripherals

The Microsoft SideWinder series of gaming and high-end keyboards and mice have been around for a while, and made waves when they were introduced as an alternative to bigger names in the gaming peripheral market like Logitech and Saitek (now owned by MadCatz.) Now, Microsoft is expected to kill off the brand entirely and end the peripheral line that brought us solid keyboards like the SideWinder X6 and the original SideWinder gaming mouse. 
According to a post at VR Zone, Microsoft is citing a far too crowded field in the PC peripheral market to keep up with the high-end brand, specifically from companies that specialize in peripherals like Logitech, Razer, and even SteelSeries. 
It’s not the first time Microsoft has tried to wind down the SideWinder brand – back in 2003 the company stopped making new SideWinder peripherals due to flagging sales, but thanks to an agreement with Razer they brought the brand back in 2007. This time however, it doesn’t look like there’ll be anyone to save the peripheral line, and Microsoft hasn’t indicated they want it saved.
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