Hasta La Gadget!

Microsoft has announced the launch of the Bing Video Creator, a new tool that uses artificial intelligence to generate short videos from text prompts. This release is seen as a direct response to Google’s recent unveiling of Veo 3 with Flow at the AI25 event. Integrated into the Bing app for Android and iOS, the feature is powered by Microsoft’s Sora AI and allows users to create videos for free.

To use the tool, users simply need to open the Bing app, tap on the “All” tab, and select “Video Creator.” From there, they can describe the scene they want to generate, including elements like setting, motion, and visual details. Once submitted, the AI begins generating the video, and users are notified when it’s ready—allowing them to multitask within the app in the meantime.

The Bing Video Creator supports videos up to five seconds long in both 9:16 (vertical) and 16:9 (horizontal) formats. Users can generate up to three videos at a time and choose between Standard or Fast creation speeds. Microsoft provides 10 fast-generation credits as a demo, and additional fast creations can be unlocked using Microsoft Rewards points.

Creative prompts such as “a small otter working as a chef in a busy Italian pizzeria” or “a knight in armor riding his horse through an autumn forest” demonstrate the tool’s flexibility in supporting a wide range of visual styles and imaginative ideas.

All generated videos are stored in the Bing Video Creator for up to 90 days, during which users can download them, share on social media, or send via email. Importantly, each video includes C2PA credentials, clearly identifying it as AI-generated content—an effort aimed at promoting transparency and curbing misinformation.

With this release, Microsoft expands its footprint in the AI-generated media space and positions itself in direct competition with Google’s offerings. The Bing Video Creator not only enhances the Bing ecosystem but also aims to make AI-assisted video creation more accessible through a user-friendly experience and incentive-based usage model.

Microsoft Launches AI-Powered Bing Video Creator To Compete With Google’s Veo 3

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