Last year, Ronald Donnell and Wendy Sheehan Donnell teamed up for an insider look at the Microsoft retail store in Scottsdale, Ariz. Now, reports have emerged that Microsoft plans to add stores in Denver and San Diego as well.
Business Insider is reporting the location of the two stores, based on job listings for both locations. Whether or not Microsoft will in fact open those stores – or when – is still up in the air, as Microsoft has taken a much more conservative approach to opening retail locations than Apple, which has opened hundreds in the United States and overseas.
Microsoft currently operates two stores: in Mission Viejo, Calif., and the Scottsdale location. BI noted that based on the (notably unscientific) metric of FourSquare checkins, Apple’s Scottsdale location topped Microsoft by 119 unique visitors to 42. In Mission Viejo, Microsoft also lost, 50 to 60.
It’s hard to say what Microsoft sees in Denver (maybe shoppers will huddle there for warmth during the winter?) and San Diego is somewhat close to Mission Viejo. But we’ll assume Microsoft knows what they’re doing.
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