Microsoft’s new ad shows how people shop for computers in the real America
Posted in: ad, Apple, Microsoft, Today's Chili
Microsoft’s latest ad — a companion-piece to its new “Laptop Hunters” website — stars “real person” Lauren. Lauren’s a little funky, a little folksy, and 100 percent real. She doesn’t have an agenda to push, she’s just out in the world, living in “reality” searching for a sweet laptop that’s under $1,000. She admits to herself she’s “not cool” enough for a Mac (though cool enough for a Volkswagen) and gets on with her life. She’s a real American — with an unpretentious, pragmatic life. The ad rather smartly puts the focus on our current economic climate, while expertly reinforcing that age old Apple-user-as-dick stereotype, pejoratively wielding the word “cool” as an underhanded insult — odd, since the Microsoft portal it wants you to visit helps “socialites” pick a laptop. All in all? It’s kind of a brilliantly mean piece of work — check it out after the break.
[Via BoingBoing]
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Filed under: Laptops
Microsoft’s new ad shows how people shop for computers in the real America originally appeared on Engadget on Fri, 27 Mar 2009 10:58:00 EST. Please see our terms for use of feeds.
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