Microsoft’s Windows Phone Strategy: Fight, Survive, Improve

Microsofts Windows Phone Strategy: Fight, Survive, Improve

At  the annual Goldman Sachs Technology and Internet Conference in San Francisco, Microsoft’s CFO Peter Klein  was asked about its mobile strategy. The question revolved around the fact that despite gains from 1.5% to 3% market share, it seemed that Microsoft’s Windows Phone business may need a Plan B. He was asked whether or not the company had such a plan and if yes, what it is. Unsurprisingly, Peter Klein replied that it’s not about having a Plan B, it’s about how to execute Plan A. “We aim to evolve this generation of Windows to make sure we have the right set of experiences at the right price points for all customers.” He replied to Reuters. (more…)

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