Hasta La Gadget!

Mini seems on quite a mission at the moment to establish itself in the public eye. Only a few weeks after the automobile brand held a funky live-painting event at its classy Ginza showroom, we spotted another marketing stunt out in Shinjuku last weekend.

Like Ginza, Shinjuku closes off its main shopping street to traffic on the weekends, allowing people to roam free across the road. So it was a bit of a surprise to see a renegade car had seemingly disobeyed the rules and entered the pedestrianized zone.

Not only that but the Mini was parked in the ground floor of Kinokuniya book store, where the staff are usually selling things. I’m not entirely sure why Kinokuniya was chosen as the venue (other than the practical reason that it has the space), but understandably it still generated quite a bit of interest from people passing or trying to get into the shop.

Still, doesn’t beat the smartcar vending machine in Shibuya station two years ago…