If you read our recent post about the “face check” and “outfit check” mobile phone services, you’ll know that face recognition technology is the latest thing to hit the mobile internet and take advantage of the now ubiquitous phone camera. Now comes the part where competing content companies figure out all of the different (and often gimmicky) ways to use it.
The latest hit site we’ve come across is “Hana de Celeb-do Shindan,” (celebrity rating diagnosis by one’s nose) a service from System Service Co. that ranks your celebrity potential by comparing your nose to an “ideal” compiled from famous examples (like Ebi-chan).
You also get to learn who’s nose yours resembles and your “celebrity” horoscope based on your nose “type.” Like other content sites we’ve covered recently, Hana de Celeb is free for users in exchange for sponsor advertisement placement.
In other celebrity news, in an online survey conducted by Tanaka Precious Metal Industries, Edo Harumi was named the hardest working celebrity of 2008 (a few in the top 10 were medalists at the Beijing Olympics, hence the metal industries connection). The 44 year old comedian had commercial gigs for Lipton flavor tea, Sapporo Beer, P&G’s Herbal Essence, and travel company HIS (to name a few) in 2008. Here she is in an eye drop commercial for Rohto Pharmaceuticals doing a take on her signature “Guuuu” act (a silly way of saying “good”).
You see, what you really need for instant celebrity in Japan is a good catch phrase. We can’t wait for the cell phone application that rates some of the one’s we’ve been dreaming up.
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