Mom & Pops ‘Shop Small’ For Social Media, Devoid Of Black Friday Madness & Cyber Monday Fatigue

Mom & Pops'Shop Small' For Social Media, Devoid Of Black Friday Madness & Cyber Monday FatigueMom & Pop shops, sometimes derogatorily referred to as the dinosaurs of the retail
industry have of recent date been able to exert some clout during the
holiday buying season, at least for one day out of the year. Founded by
American Express, since 2010, the "Shop Small" movement (aka Small Business Saturday®) …

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