Interactivity isn’t just for hands anymore. Now your shoes can get in on the fun! Portuguese multi-media interface firm Displax has created a system that allows users to interact with an image projected from above, which they call Moovit.
The company seems to be marketing Moovit as a branding tech for the much-coveted mall-pedestrian demographic. And it is cool. (Check out the video after the jump–you have to fast forward to about 40 seconds in to see it in action.) Moovit is a big step beyond projected ads that are ubiquitous to sidewalk gazers throughout the world’s urban environs. If you’re a company looking to capture consumers’ attention, this is some amazing eyeball bait.
But can it do more?
Perhaps this tech could be used more as an interface than as a mere (though admittedly, very cool) horizontal billboard. Picture a real-life version of those Fidelity Investments commercials with the animated green lines leading middle aged investors into retirement. Maybe it could lead not only the middle-aged, but everyone, through various labyrinths of modern day life: a museum, mass transit, in line at the deli. Our phones could identify us and let the eye in the sky know what kind of information (or location) we are seeking. The possibilities seem endless. Anybody doing anything with that yet? Displax? Hackers? Apple? Anyone?
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