If you’re the kind of person to reach for your smartphone during every commercial break whenever you’re watching TV – you’re not alone. According to a recent study from Pew Research, it looks like cellphone (and smartphone) usage during TV-watching sessions is becoming the norm. From a group of 2,254 people in March and April 2012, 38% of those surveyed said they used their phones to keep them busy during the advertisements. 22% used their phones to check to see if something during mentioned the show was true or not (I did this pretty often when watching Breaking Bad!), 11% used their phones to see what other people online were saying about the show, 11% used their phones to comment about a program they were watching and only 6% used their phones to vote for reality show contestants.
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