Films starring Elizabeth Banks, Halle Berry, Gerard Butler, Josh Duhamel, Richard Gere, Hugh Jackman, Emma Stone, Naomi Watts and Kate Winslet have a combined lifetime domestic gross of over $10.7 billion. On Jan. 25, “Movie 43” — which stars all nine of them, plus recognizable actors like Chloe Moretz, Terrence Howard, Kristen Bell, Jason Sudeikis and many, many more — opened with just $4.8 million in ticket sales.
Over the weekend of Feb. 8, only two weeks after its opening, “Movie 43” earned $279,717 from 777 venues, giving the film a per-screen average of just $360.
“Movie 43” is an omnibus or anthology film — a collection of short stories or segments, which tie together in a loose fashion. The storytelling technique has been fashionable for Hollywood screenwriters since the 1940s, and yielded such hit films as 1962’s “It’s a Mad Mad Mad Mad World”, 2003’s “Love Actually” and 2010’s “Valentine’s Day.” The films — often comedies, frequently with a romantic slant — bring together a cadre of Hollywood stars with the goal of getting audiences to the theater.
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