At a press conference Thursday afternoon, Sony Pictures and Sony Electronics jointly announced MovieIQ and CineChat, two features that, the companies say, will inspire consumers to buy up new BD-Live enabled players.
Blu-ray devices are now in 11 million U.S. homes, according to Mike Abary, senior vice president of information technology products and personal audio. The format’s sales grow 400 percent during the first quarter, compared to the previous year. Sony also plans to ship a mammoth 400-disc Blu-ray changer later this year, as well as a Wi-Fi-enabled Blu-ray player next month.
That Wi-Fi connectivity is a key point, as BD-Live requires some form of an Internet connection. Think of MovieIQ as a Web-enabled extra, perhaps a form of the IMDB plus a little more, powered by Gracenote. According to Sony, the feature connects to an updated databases that can provide cast lists, but even set details specific to the scene.
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