Aug 11
NEW YORK (AP) — NBC acknowledged some critics Saturday in announcing it changed plans and will stream Sunday’s Olympic closing ceremony live online.
Sunday’s ceremony from London will still air on a tape-delayed basis on NBC in prime time. For the opening ceremony, NBC took some heat for not making the event available to anyone in the United States for hours after the fact.
The opening ceremony was watched by 40.7 million people, a bigger audience than for the Grammys and Oscars this year. NBC has since found that streaming live all of the Olympic sports events online has not cut into its prime-time audience, which has been unexpectedly bigger than the 2008 Beijing Games.
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