NEC Phone Camera, Now with Fruit Recognition

New tech from NEC uses a camera to recognize melons

Smile detection? Face recognition? Pah! That’s so last year. NEC’s new tech is way more exciting: Fruit recognition. Wait… What?

Yes, fruit recognition. Show the camera a melon, a zucchini or any other fruit or vegetable, and it will recognize it. And no, it won’t just tell you “this is a melon.” Instead, it will tell you which exact melon it is, where it came from and when it was grown.

This isn’t magic. The camera relies on a photograph having already been taken. Then, when it sees a fruit later, it uses a combination of face recognition and fingerprint recognition technologies to ID the fruit, matching it up with anything it has seen before. It turns out that the colors and wrinkles of fruit and veg are individual enough to make the system accurate to one in a million.

But why? Tracking. Simple by snapping batches of fruits as they come off the tree, the grower, shipper and buyer can track the movements of their produce without using RFID tags. That obviously makes for cheaper, safer shipping, but what can it do for you, the fruit consumer?

Imagine you have a cellphone with NEC’s tech built in. Now imagine you are in a supermarket, with that phone (if you’re reading this post on your phone, in a supermarket, feel free to get freaked out right around now). You could snap a photo of the banana in front of you and be instantly told where and when it comes from. In this case, it’s likely to be a shock, as unripened bananas store very well for many months.

The very best thing about this news, though, is the headline of the Japanese article that describes it. Where else would you find the words “melon performance verification”?

NEC, a technology that can identify fruits photos [MyCom Journal via Crunchgear]

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