Hasta La Gadget!

When it comes to girls, there has been a major problem with the toy aisle for decades, and most of it was colored pink. Many girls have long felt that they have been force-fed the toy industry’s pink girl stereotype. Debbie Sterling wanted to change this and created GoldieBlox, a toy set for girls that encourages them to explore the world of engineering on their own terms. While some of the components are pink, it is not the major color of the toy to pointedly market it for girls only.