Nestle Is Playing Real-Life Willy Wonka [Genius]

Goodbye everyone! I’m moving to the UK where I will eat my weight in chocolate. Coincidentally, Nestle’s just kicked off a campaign where it’s embedding GPS trackers in candy bars. If you unwrap one of six winning sweets, they’ll find you within 24 hours and award you 10,000 pounds and the rights to legally change your name to Charlie Bucket. More »

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