Netflix Hired Extras Talk up Service to Reporters at Canadian Launch

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The good news is that Netflix is helping to keep struggling actors working. The bad news is that those actors are apparently taking their work a little too seriously.

To celebrate its launch in the Great White North, the movie delivery/streaming service hired a group of extras to fill out a kickoff event. The company put out an ad for actors to portray “mothers, film buffs, tech geeks, couch potatoes etc.”

Netflix handed out an informational sheet to the actors, stating, “extras are to behave as members of the public, out and about enjoying their day-to-day life, who happen upon a street event for Netflix and stop by to check it out.”

During the event, reporters began interviewing attendees, apparently not realizing that they were speaking with actors. News of the apparent mix up spread quickly, thanks to Twitter, leading Netflix to issue an apology, calling the event “embarrassing.”

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